About Us

Welcome to Lili & Fi!

I am Fi, the proud owner of this small baby business!
During my 'in a pandemic' pregnancy I found myself overwhelmed at the thought of online shopping for my first baby. So many websites and forums left me confused as to whether I had enough or even the correct baby essentials. Words like eco-friendly, sustainable and organic made me think I would be skint by the end of the year.
 

The growing trends appeared to be neutral colours and stylish products that fit into your home. While I agree things need to be stylish and attractive, I also think it's nice to have those bold, bright baby colours and patterns all over my neutral, grey/brown home. After all, they are only babies once, (unfortunately!) and they love colours and patterns!

In 2020 my baby girl Lili was born, along with my vision of starting this business to provide a very simple approach to buying essentials for your baby. I hope I can bring to you all the things I found most helpful, things I never knew I needed and most importantly, things Lili loves the most. I've been working hard to bring you products which range from home-friendly stylish to bright baby-friendly colours...and of course all things on this site will be BPA free and child safe!

Thanks for giving us your time and we hope you and your little ones love the products as much as we do!

Lots of Love